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Here is a partial list of interviews and publications where I discuss the Neurosociety
M&C News: Human Enhancement: Problem or Solution?
Since the advent of simple tools, humans have been expanding their capacities. Cognitive enhancement dates back to the written word, a primitive process for downloading information from our minds to the hard drive of parchment. June 2, 2006.
MIT Technology Review:The Future of Neurotechnology
Neurotechnology expert Zack Lynch explains the new field and tells us what the future holds for treating brain disorders. May 25, 2006.
International Herald Tribune:
Sex, Drugs, Money: The Pleasure Principle
The pleasure of orgasm, the high from cocaine, the rush of buying Google at $450 a share - the same neural network governs all three, Knutson, a professor of neuroscience and psychology, has concluded. What's more, our primal pleasure circuits can, and often do, override our seat of reason, the brain's frontal cortex, the professor said. In other words, stocks, like sex, sometimes drive us crazy. February 2, 2006.
The Observer: What's the word: Cogniceuticals
Cogniceuticals are drugs that work on 'knowing' - memory, learning, attention. They are 'the fastest-growing neuro-pharmaceutical market' and are set to be so for several decades, unfolding a 'neurosociety' in which functions of the human mind are protected and then enhanced in earnest, says social and economic forecaster Zack Lynch. July 24, 2005.
Dubai News: Mental Health Will Be The Ultimate Business Weapon.
Providing a "Peek into 2050" noted futurologist, Zack Lynch, predicted that neurotechnology will be for the future what information technology is for the present. December, 2004.
CMO Magazine: Future Shock. Don't be surprised if these five technologies provide a jolt to the marketing profession. Zack Lynch discusses the future of neuromarketing in the premier issue of Chief Marketing Officer magazine. September, 2004.
American Way Magazine: Business on the Brain
Advanced MRI technology gives scientists a deeper understanding of how our brains think, feel and react. Could all this knowledge make us better marketers, managers, investors- even better human beings? (article not available online). August 15, 2004.
Adbusters: The Drive to Mastery
Zack Lynch explores the rise of neurofinance in Adbusters, a magazine with activist commentary from around the world addressing issues ranging from genetically modified foods to media concentration (article not available online). July/August, 2004.
Life Enhancement Magazine: The NeuroAge
A 14 page in-depth interview with Zack Lynch revealing how he became interested in neurotechnology and why you should be too. May, 2004.
U.S. News and World Report: Friday Forward: A Chat About Neurotechnology with Zack Lynch.
A discussion about the promise of neurotechnology for mental health treatment and other forward looking possibilities. May, 2004.
Annals of the New York Academy of Sciences: Neurotechnology and Society 2010-2060.
Zack Lynch writes a political economic prespective on the neurotechnology wave for a volume about "The Coevolution of Human Potential and Converging Technologies".Volume 1013: pp 229-233. May, 2004.
Australian National Radio: The Coming Neurosociety
It’s a brave new world of neuromarketing, neuroweapons and neuroethics. But who will have access to what’s on offer, and will your thoughts remain your own? Zack Lynch joins Natasha Mitchell as this week's feature guest. April, 2004.
Los Angeles Public Radio, KPFK: Digital Village
A 30 minute interview with Zack Lynch about the future of neurotechnology. March, 2004
The Lancet Neurology: Emotions in Art and the Brain
Zack Lynch covers the latest research from the International Conference on Neuroesthetics: Emotions in Art and the Brain (Subscription Required). March, 2004
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